Impact Lab - Cause

We know that you don’t produce videos with a goal of total views - you tell stories in order to move hearts, change minds and motivate action. Our data-driven approach to the creative process allows us to deliver, with certainty, holistic storytelling frameworks that will move your audience to action. We then turn our findings into a set of Best Storytelling Practices so you can optimize and repeat.

• Produce videos that measurably shift opinion and increase support.

• Develop research-based best practices for long term narrative change.

Why it matters

You don't change the world with a single video - you do it by building a movement over time and the stakes couldn't be higher. Our research has shown that absent a data-driven approach to storytelling, you may unintentionally cause a backlash and drive away support among your key audiences.

Imagine being able to report not only that millions of people saw your videos, but also the quantitative metrics that show the extent to which the videos increased support for your cause. We can do that.

Our process

Step 1

360º Storytelling test design

Real world narratives involve more than just message delivery, so we build comprehensive narrative research and test designs to match.

Our quantitative and qualitative methodology moves beyond A/B testing to uncover the Storytelling Best Practices that have the highest likelihood of changing minds and reaching your actual campaign goals.

Step 2

Data-driven Creative

We don’t silo the strategy, research and creative processes - each process informs the other to ensure that we have the freedom our creative process needs, with the messaging discipline a campaign requires.

Our unique holistic approach delivers videos with the highest likelihood of success and a Storytelling Campaign Strategy that has research baked into its DNA.

Step 3

Metrics that matter

Our entire process is designed to deliver outcomes, not assets.

We measure what actually matters in reliable and significant ways and we deliver reports that include the data in clear, concise action items. We base the efficacy of our campaigns on our ability to quantitatively change minds–and uncover why we were able to do it–resulting in a data-driven playbook that we can use to optimize and repeat.

Stories prove you are who you say you are.

Telling real stories of real-world impact is the best way to engage an audience and move them to action. We have a unique and focused expertise in building up the authentic grassroots stories that prove your top-down messaging is true - and we know how to do it in a way that is honest, engaging and that will lead to measurable results. We deliver emotion, engagement and action.

And we can prove it.

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