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We are a digital first Strategic Storytelling Studio that combines science and creativity to unlock the power of video storytelling.
GROUND was built by a team of strategic storytellers who have dedicated our careers to telling stories of impact for some of the most innovative mission-driven organizations in the world. We have seen how hard it can be for organizations to leverage research to confidently produce videos that measurably change minds and motivate action.
We know that we can use storytelling to build a better world when we combine scientific rigor with emotional power, so we brought in a team of scientists to help build a better research and creative process. It’s great when hundreds of millions of people see your video (we’ve done that), but it’s even better when you can prove that the video can change their minds (we do that too.)
StoryHEAT is our proprietary research platform - a game changer that transforms video storytelling from emotional resonance to tangible, measurable impact.
We developed our own strategic storytelling framework - HEAT- that blends the emotional power of storytelling with the strategic methodology of persuasion campaigns, and we back it all up with a rigorous scientific approach.
Using our framework, we create the most promising storytelling hypotheses that can be tested in our research platform. StoryHEAT uncovers the foundational campaign strategies that are most likely to move your audience, and then reports everything back to you in an intuitive dashboard.
When done with care, storytelling can be a powerful force that can change the world. I believe that it can change the world. But it must be done through a process that is positive for everyone, and that accounts for the incredible diversity of lived experiences that exist.
We recognize that our lived experiences may be different than the communities we collaborate with, so we created a set of Collaborative Storytelling Principles that guide all of our work and help ensure that everyone feels safe, comfortable and powerfully in control of their own stories.
Please get in touch to learn more or to book a presentation on our Collaborative Storytelling Principles.
Our clients come to us because we know how to use the power of storytelling to create change using authentic, powerful stories that deliver measurable results.
Our documentary-approach to storytelling allows us to uncover the most compelling narratives about your brand, issue or cause and turn them into videos that meet your audience wherever they consume information. From PSAs to Creator Campaigns, our brand of research-backed documentary storytelling can help you build a better world.
Storytelling is a powerful tactic that can change the world when it is produced through a collaborative and inclusive process. At GROUND, we are committed to creating an environment where everyone feels safe, comfortable, and powerfully in control of their own stories.
Because our lived experiences are often different from the communities with which we work, we created a set of Collaborative Storytelling Principles that guide all of our work and help ensure these values are upheld.
Please get in touch to learn more or to book a presentation on our Collaborative Storytelling Principles.
