Impact Lab - Brand

Our Lab seamlessly integrates strategy and cutting-edge research with our award winning creative process to produce videos that measurably change minds and motivate action. We can use the stories of the good you do in the world to help communicate the heart behind your brand and drive positive business outcomes. Our process can prove that doing good - and talking about it - truly is good for business.

· Produce values-based advertisements that increase loyalty and purchase intent.

· Successfully navigate the complex nature of impact storytelling.

Why it matters

Your mission, purpose, and community impact are crucial factors for consumers when making purchase decisions. In fact, 90% of consumers consider authenticity an important factor when deciding which brands to support, and 64% of consumers make a purchase after watching a branded social video that showcases a company's mission. But the way you produce a video about your impact matters - we know how to do it in a way that will lead perception, loyalty and purchase intent lift that you need.

The research that comes out of our Lab uses guides our creative strategy and helps navigate the complexity behind impact storytelling, and helps that we are building your community. Our videos are incredibly emotional and they are proven to move the needle.

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Our process

Step 1

360º Storytelling test design

Real world narratives involve more than just message delivery, so we build comprehensive narrative research and test designs to match.

Our quantitative and qualitative methodology moves beyond A/B testing to uncover the Storytelling Best Practices that have the highest likelihood of changing minds and reaching your actual campaign goals.

Step 2

Data-driven Creative

We don’t silo the strategy, research and creative processes - each process informs the other to ensure that we have the freedom our creative process needs, with the messaging discipline a campaign requires.

Our unique holistic approach delivers videos with the highest likelihood of success and a Storytelling Campaign Strategy that has research baked into its DNA.

Step 3

Metrics that matter

Our entire process is designed to deliver outcomes, not assets.

We measure what actually matters in reliable and significant ways and we deliver reports that include the data in clear, concise action items. We base the efficacy of our campaigns on our ability to quantitatively change minds–and uncover why we were able to do it–resulting in a data-driven playbook that we can use to optimize and repeat.

Stories prove you are who you say you are.

Telling real stories of real-world impact is the best way to engage an audience and move them to action. We have a unique and focused expertise in building up the authentic grassroots stories that prove your top-down messaging is true - and we know how to do it in a way that is honest, engaging and that will lead to measurable results. We deliver emotion, engagement and action.

And we can prove it.

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