Saving Gorillas In The Congo

We worked with The Gorilla Rehabilitation and Conservation Center (GRACE) on a new digital, fundraising and stakeholder engagement strategy centered on a new messaging structure, storytelling framework and brand film. It is complex and difficult to get to GRACE, as it sits in Eastern Congo and takes 4 days to reach. Given that difficulty and expense, we worked to provide GRACE with as many different kinds of assets as possible, building their content library for future campaigns.